Ep #249: FAIL Your Way to Success

Over the past 6 weeks, I realized I developed a new awareness about failure. 

And the more I contemplated, the more I realized my willingness to fail is what has brought me so much success in business. 

Have you ever found yourself in a rut, battling resistance to change, and wondering how to break out of the old cycle?

Tune in this week as I reveal a game-changing solution that will redefine the way you approach failure.

Get the Simple Business Trifecta — my unique framework used to sell over a million dollars in offers organically — for FREE! Get it here. 


What you’ll learn from this episode: 

  • Discover the power of finding what fires you up and reigniting the initial joy that sparked your entrepreneurial journey.
  • Align your actions with passion, creating a routine that resonates with what truly lights you up.
  • Expand your imagination and dare to dream big, allowing the energy of success to propel you forward.
  • Learn the art of leaning into change and discomfort, taking action even when it feels uncomfortable, and realizing that feelings follow action.

This isn’t just theory; it’s a practical game plan to achieve success. 

Know someone ready to level up? Share this episode and be a catalyst for positive change.

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Full Episode Transcript:

Ep #249: FAIL Your Way to Success

Welcome to More Than Mindset. The only podcast that bridges the gap between spirituality and success. Go beyond the mind with clarity and confidence coach, Kim Guillory, and learn how to integrate your passion to serve with your skills and experience to create a business you love. Let’s get started.

Hey there, and welcome back to the show! So good to be here again this week. This is the second one I’m recording because I’m heading out of town for some business training and visiting a friend in Florida. I’ve been home for a while, and now it’s time to go, just for a little while.

Y’all, I learned so many things in these probably six and a half, seven weeks that I’ve been home now. I fought it; I had a lot of resistance. I wanted to leave, to go anywhere, and I couldn’t figure out why. Because I was actually very comfortable at home; it was peaceful and relaxing, and nothing was going wrong or bad. So, I really had to start questioning this. Like, what do I want? What am I chasing? What else do I want to experience that feels like it’s absent?

I got a few answers, but here is a new concept that came out of that experience. So, I think I told a few of you I had like six days sitting with my ankles crossed, looking out the window at the birds and the fog. I watched the sun come up and down; I watched the moon. And about the sixth week, I started noticing that I was getting this new awareness around success, or better yet, around failure. I started journaling about it and sitting with it, and I came up with this failure formula or the fail formula. I started teaching it to a few of my clients, taught about it in E-school, and I thought this would be a great place to share it.

So, it applies to business as well as personal transformation, something that you want to achieve in your life. This is what we do know about success. If you are unwilling to fail, there’s a very small likelihood that you will succeed. I know that’s kind of sad; it’s not at all what we want to hear. Our brain wants to keep us safe, stop us from failing, making a fool of ourselves, or being exposed or shamed. And that is why we are so resistant to doing something new and uncomfortable or unfamiliar.

Let’s face it, if you’re in business, if you have to promote yourself, do marketing and sales, it is uncomfortable. We’re kind of surprised that we even have to do this, right? Most of us got into business because we wanted to serve, we wanted to offer something great in the world, give value, and also be in control of our hours and how we did it. So, most of us, and maybe those who are listening have figured out something else, but the majority wake up one day and realize we just bought ourselves a job. We get to serve, love what we’re doing, but we really do have to work for it. Marketing, sales, advertising, promoting, copy – it’s not less work than having a 9-to-5, that is for sure.

So, this fail formula just made a lot of sense to me. I was like, how can I interpret this in a way that it’s for those in self-healing, Masters in Echool, in personal transformation, coaches, business, anything. And that’s what I’m going to discuss with you today. It’s an acronym: FAIL.

F – Find what fires you up, find what is fun and exciting. So, you can do this as I’m speaking through it. I’ll give you enough time to do each one. So, whenever you think back to why you got into business to start off with, I guarantee you it was not because it wasn’t fun. Whatever you were doing that blew your mind and you thought everyone else needs this, everyone needs to know about this, and this is going to be so fun. I’m actually going to get paid for doing something that I love, right? That’s what we all thought.

I remember this when I was into hair, nails, tanning, massage, fitness, ENT, essential oils, coaching, all of it, massage therapy, new modalities. I was just so fascinated, and it was so fun and exciting and new, and I wanted to share it with everyone. And I was like, and I can make money, right? Because that’s really all your service is, is the funding that will take you through life. And if you love it, it’s that much better. So, step one, find what fires you up, what lights you up, and what is fun.

The second step is the A – Align the actions that you take with the fire, with the fun. An example of that is if you love energy work or helping people grow their business, and you’re like, “Oh my God, it’s so fun. I love it. My mind loves picking out the puzzle pieces and making plans and helping people reach their goals and dreams.” That is super fun. So now, I’m going to align my actions so that I can have more of that.

What do you do on a daily basis, regularly, consistently? What actions do you take? One may be taking care of yourself, waking up at the same time, beating the sun up, doing your morning goals or journaling about what you’re creating. Maybe it’s fixing good, healthy food for the day and taking care of your body. Maybe it’s getting a workout in. What actions are you taking on a regular, consistent basis that will take you closer to the fun and the fire?

Now, we’re going to get into the business part of it. What actions are you taking in your business, and are they income-producing activities? That’s a very important question because as new business owners, there is a lot of thinking about what I’m going to do and writing what I’m going to do and figuring it out. A lot of time in the mind instead of in action. It could be, am I posting on social media? Am I writing emails to talk to my customers, to talk to my audience? Am I doing lives and reels or podcasts and telling people what I offer or what is available? Am I giving them some sort of value in advance, like what I’m doing here? Like this fail formula. Once I really sat with it, I was like, “Oh my God, I’ve been doing this the whole 27 years, and I didn’t even know it. It’s just I suddenly have clarity, and I was able to put it into this little package and present it. So, are the actions that you’re taking regularly and consistently leading you to what fires you up and is fun?

The I is Imagine The Impossible. Now, you know my favorite phrase is, “I’m willing to be surprised by what my mind has yet to imagine or experience.” So, when you’re imagining the impossible, it’s kind of the same thing. You’re imagining something that you actually have not done yet, and your mind is going to want to know the how. You’re going to want to figure out how do I get that or do that. But I want you to resist and instead come back to imagining it has already happened.

If my vision is to have my company represented across the world, like in all countries, if I want 10,000 coaches representing the integrative mind-body approach and helping people heal their minds, heal their bodies, heal their money, if that’s my vision, then I am imagining that that has already happened. We have millions of people in our network; we have hundreds of thousands of people who are getting help, who are receiving the benefits of what the integrative mind-body coaches are offering, and we actually have access outside of the United States. So, there’s a demand worldwide because it is so phenomenal, and the results are so amazing, and people are healing massive layers and levels.

So, I get to imagine that, and then feel what it feels like. So, when I imagine the impossible because I haven’t helped a million people yet, I don’t have 10,000 coaches yet, but I get to imagine it, and that makes it real. Right now, I can physically, viscerally feel it. It feels fun; I feel something vibrating. I feel alive in my body. So, imagining the impossible is part of the law of attraction. You have to feel, and when you’re in that excitement of having achieved it, then you actually elevate your energy. It feels good. So, you’re imagining losing 30 pounds; you’re imagining finding the love of your life; you’re imagining building a business that reaches worldwide. Like, I’m creating an impact. Feels so good, and so that’s the I. You imagine the impossible, and you experience it right now.

And the L, this is the good one. The L is to lean into the change and discomfort, leaning into the questioning and the resistance, leaning into the unfamiliarity. It’s like when we are going through transformation and change, we have different layers of things that are happening. So, the mind can imagine that is what I want, and the body is like, that feels really good. And then there’s a thought, well, how are you going to do that? You can’t do that. And you start hearing the voices in your community, in your environment, with your family, all of the limiting beliefs that you have been indoctrinated with and surrounded by, probably most of your life. I’m right there with you; boom, I get it. And so, you are in a battle of beliefs, the part of you, the higher version of you, the future self that already imagines it, that already believes it, that’s already planted the seed. And then the part of you that hasn’t experienced it yet, the part of your mind that wants to know how to do it, that says you have to dot the I’s and cross the T’s, and you need to be able to do it a certain way in order to have authority.

So, you’ve got this battle, right? Disbelief and belief, imagination limitation. And so, you lean into feeling all of that discomfort. It is very uncomfortable when you are in a battle for your beliefs. So, lean in and do it anyway. Do what? Right, do what? Do the aligned action. That’s what you do; you take the action even though you don’t feel like it. Feelings follow action; we think it’s the other way around. Like, “Oh, I need to feel like doing it, I need to feel excited, I need to feel motivated.” That’s actually not how it works. When you’re taking action, it will result in feeling good.

Think about when you go to the gym; no one ever wants to get up and go, no one feels like it. Once you start moving your body, then the feelings come, then you’re inspired, then you’re motivated. So, you want to lean in; don’t try to make it go away, don’t deny it, don’t think that you shouldn’t feel uncomfortable. Instead, you want to embrace that; you want to lean into it, get closer to it. And so, as you’re moving forward, you’re taking aligned action, and you’re taking it toward the goal, which is the first thing that you set. That’s the fire and that’s the fun, and it’s like that’s the actual gold. “I’m going to create this big monster, this big thing, and then I’m going to take the steps towards it. I’m going to imagine the impossible has already happened, and it is happening right now as I speak. And my only job is to keep steps going forward and to keep coming back to imagining the impossible.” That’s it; I just keep taking steps as if it’s so until it is. It’s almost like believing it into happening.

So, that’s what I have for you this week. Fail forward; fail your way into success. And I can add a little bit more spins onto this, but just for this one, I’m just going to use “fail.” I can extend it all the way to failing and failure; I’ve been doing a lot of playing in my spare time, been coming up with a lot of different spins on this. But the most important part of those four parts is how can you really like, instead of trying to make something happen or follow what someone else is doing, what is fun for you? What do you love doing?

I love coaching; I love geeking out on human design and astrology and energy work. I love being in conversation with the healers of the world. I love speaking about things that we cannot see. I love the way it feels, and I love the connection that I have with the community whenever I’m sharing that intimate space. Those things are really fun for me, and so I imagine having a community with thousands and hundreds of thousands and millions of people where we’re having this conversation day in and day out all across the world. We can do this on Zoom; we can do this in person because now there really are no limitations. I can train anyone anywhere, and so I get to keep that fun feeling all day long if I want to because I just keep coming back to it. I find it; it’s inside of me. So, I just have to find it and fire up the furnace.

“Oh my God, it’s so fun and exciting, and I can’t wait, and we’re going to do live events, and we’re going to have amazing food, and we’re going to do all of these sessions, and we’re going to have massage therapists and bodyworkers and energy workers; it’s going to be amazing.” And then I’m going to take the aligned action; I’m going to tell people about it. I’m going to do a podcast about it; I’m going to teach about it. I’m going to go into my social media and reels and just keep talking about it because it feels good and fun. And I’m going to imagine that we got all the way and imagine what seemed like it was impossible. And then I’m going to lean into the discomfort of the resistance, on the parts of me and the parts of my environment that don’t believe it’s true or doesn’t believe it could happen.

Four steps; let me know how it goes. If you know anyone who is kind of not sure what move to make next, maybe they’re like, “I want to go into business for myself,” or “I want to grow and expand my business, I want to scale, I want to reach more people, I want to train my team, I want to create a bigger impact in the world,” send them the podcast. Let them know that there’s something here for them that they can benefit from. And leave a rating and review; I would love that so that the podcast can reach more people.

Wishing you an amazing week.

Thanks for listening to this episode of More Than Mindset.

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